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Yes, believe it or not, there is actually a recipe for creating a website that is magnetic. A website that attracts targeted people far and wide like a super-powerful yet pinpoint-accurate magnet!
If you apply each of these ingredients, but badly, you will have failed. If you address a quarter of them with gusto, accuracy and efficiency you will be well on the way to having a magnetic website whose profile just grows and grows.
Your Shopping List For Baking A Magnetic Website
- • Great content
- • Regularly updated (at least weekly)
- • Recommend a Friend tool
- • Bookmarking Tool
- • Lots of interaction
- • Easy to access information
- • Gives away something for free
- • Submitted to global search engines
- • Submitted to national search engines
- • Submitted to regional search engines
- • Submitted to industry-specific search engines
- • Registered with global directories
- • Registered with national directories
- • Registered with regional directories
- • Registered with industry-specific directories
- • Well-researched key phrases throughout your site that are gaps in the market
- • A user-friendly and search-engine friendly site that plays by the rules
- • Affiliates that send people to your site and sell your products
- • A great Ezine / newsletter delivered for free at least once per month
- • Calls to action on every single page of the site
- • New articles being written and added every week to the site and to at least 10 high traffic resources on the web
- • Lots and lots of highly relevant, high quality, tightly-themed in-bound and outbound links
- • Web address on all business collateral (business cards, vans, uniforms, letterheads, signage, vehicle livery, tattooed on every employee’s forehead)
- • Website treated like an employee and not a brochure
On top of everything else it’s worth you reading over the list to refresh your memory with some of the things we’ve covered already.
One of the great things about the above list is that you don’t need to spend hard, cold cash to buy a lot of the items. You will need to spend the currencies of time and sweat though!
On top of the above ingredients I have already given you instructions and recipe guidance on turning some of the raw products into the finished articles of success. The rest is up to you! You know what it takes, you know what you need to do so stop procrastinating and go and do it!
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